A PARTNERSHIP BUILT FOR THE FUTURE OF ADV RIDING
Adventure riding in Australia is growing... and it’s happening fast. Riders are going further, harder, and demanding more from their gear. And as the landscape changes, expectations are rising too. From better product availability, to deeper expertise, and a level of service that you as a rider, are counting on to make your next adventure as comfortable as possible.
Adventure Moto started in 2007, all because Steve 'Wolfy' Smith decided that he wanted to buy Wolfman luggage, but with no one importing it, that was a hard task. So he took it upon himself to bring it into Australia, not just for himself, but for other ADV enthusiasts who wanted the best gear at the time. From day one, we focused on stocking gear that we genuinely trust, and offering advice that comes from real-world riding experience. It's never just been about selling products, it's about backing riders on the journey that matters most to them.
So today, we’re proud to announce the next major step in our journey. Adventure Moto has officially partnered with MXstore — Australia’s largest and most trusted motorcycle retailer — marking a huge milestone not just for our business, but for the Australian ADV community as a whole. This partnership brings growth, stability, and a long-term commitment to the sport and lifestyle that we all love.
WHY DOES THIS PARTNERSHIP MATTER?
By bringing Adventure Moto together with MXstore, we’re combining two complementary strengths. MXstore brings unrivalled scale, logistics, and proven systems built over years of serving riders nationwide. On the other hand, Adventure Moto specialises in deep ADV expertise, a premium product focus, and a community-first approach rooted in genuine relationships with our customers. This is a partnership that strengthens the entire moto industry and delivers immediate, tangible benefits to our customers.
WHAT THIS MEANS FOR YOU?
This partnership is about giving adventure riders an easier, faster, and more accessible shopping experience. By offering a broader range of gear, improved stock availability, and efficient shipping channels, customers can spend more time riding, and less time searching for the right gear. You will see range, service, and speed all increase in quality as this partnership blossoms.
However, the core of Adventure Moto hasn't changed. In-store expertise and rider-to-rider advice remain our focus. At the end of the day, we are riders too, and that won't change. You will see the same faces in-store, hear the same voices on the phone, and the same willingness to share stories over a coffee. With this partnership, we cannot wait to help new and existing customers pursue their passion of adventure riding in a new and exciting way. Watch this space!